The Alex Design Difference
Do You Need a Design Company?
When you think of successful companies, you can probably picture them: the swoosh
of Nike's logo, the droplet teetering over the Maxwell House coffee mug, GE's infamous
light bulb. But why do you picture these images? The answer is simple. It's the
company's brand—its identity.
Brand identity begins with solid design. Think about
it—when you're thumbing through a magazine and you pause on an ad, it's because
of the visuals. Sure, the copy is important too, but the ad has to catch your eye
first. Highway billboards that stand out are ones with little copy but high-quality
visuals. Websites that attract—and keep—visitors are visually appealing and easy
to navigate. Mailers that actually get picked up and read are ones that look different
from the everyday "junk mail." There's no doubt about it—design is the foundation
for effective communication with consumers, clients, and other businesses. So how
do you know if YOUR business needs a freelance design company?
Ask yourself these questions:
- Do people know my company's brand?
- Is my brand consistent throughout
all print mediums, such as magazine ads, billboards, and mailers, AND electronic
mediums, such as websites, banner ads, and online newsletters?
- Is my message clear?
- Are my visuals sending the right message?
If the answer to any of these questions
is "no" (or if you're not sure of the answers), then your company would be smart
to invest in a graphic design company's talents. And it is an investment, but one that will
pay off in the long run.
Remember, solid brand identity means two things for your
business:
- Sustainability in an ever-changing marketplace (you can't be competitive
if your message is unclear or constantly changing)
- A healthier bottom line (consumers
remember—and buy from—companies with memorable brands and clear messages…just think
of Nike, Maxwell House, and GE).
So, Why Choose Alex Design?
I get all of the above
concepts. I understand the importance of branding your company, developing a clear
message, and making sure your brand is consistent throughout all mediums. I also
know that a brand goes well beyond your logo—it's how you layout your print ads
and annual reports, it's the feeling customers get when they land on your website,
it's what people remember about your company.
I have 11+ years of industry experience.
I know the latest trends in graphic design and technology. I'm well versed in color
and design theory. I've created hundreds of marketing products—in print and online—for
clients ranging from Fortune 500 corporations to Mom-and-Pop businesses to everything
in between. Here's a list of just some of my design specialties:
-
Annual reports
-
Banner Ads
-
Billboards
-
CD Covers
-
Corporate Brochures
- Corporate Identity
-
Direct mail design
-
Fliers
-
Postcards
-
HTML newsletters
-
Invitations
-
Letterheads
-
Logo* design
-
Newsletters
-
PowerPoint Presentations
-
Print ads
-
Stationery
-
Websites
*My award-winning
logos have been published in the Big Book of Logos and American Identity 2006. I
design primarily on a Mac, but I also have a PC so that when I design for an electronic
medium I can make sure it works on both platforms.
I'm highly proficient in the
following:
-
Adobe Illustrator
-
Adobe Photoshop
-
QuarkXpress
-
Macromedia Dreamweaver
At Alex Design, I Take YOUR Design Needs Seriously My #1 goal is to promote your
brand, position your company above your competitors, and provide strategic solutions
for all your visual communication needs.
How do I do this?
By following these four
steps every time I embark on a design project:
- Respect
- Research
- Strategy
- Solution
I treat you with respect, as I do all my clients, and value your business, your
ideas, and your feedback. I don't simply create pretty pictures. Instead, I research
your industry and your competitors. By knowing what your competitors use for marketing
materials and advertisements, I can strategize the most effective visuals for your
brand identity.
The result? A solution that meets your goals, such as increased
revenue.
Remember, Investing in Your Brand Identity Now Equals Long-Term Success
Your brand identity is an investment, but you should see a return on that investment.
Are you getting good ROI right now? If not, consider a new design strategy. I'm
confident that I can help. Still Not Sure You Need a Freelance graphic designer?
I offer a FREE 30-minute consultation by phone. No obligation, nothing
to lose. Call or e-mail me today to set up an appointment!