Press Releases
“AMERICAN CORPORATE IDENTITY 2006” RECOGNIZES AND PUBLISHES FIVE LOGOS CREATED BY
ALEXDESIGN
Carmel, Indiana March 4 A prestigious competition for corporate identity programs
has selected five logo designs from Carmel-based AlexDesign LLC for publication
in its 21st annual, which receives distribution in more than 60 countries.
AlexDesign graphic designer Alexandra Leonova submitted five logo designs to this
year’s competition, and recently received notification that all five were being
included in the highly respected showcase for corporate identity. American Corporate
Identity is the only annual competition that focuses exclusively on the best corporate
identity work throughout the nation.
Winners in previous competitions have included widely recognized efforts for large
companies such as AT&T and FedEx, as well as corporate identity programs for small
companies. The publishers normally select fewer than a thousand of the many entries
they receive for publication in the annual.
One of the winning
logos was a pro bono project for the Noblesville Checkers, an independent girls’
lacrosse team from Noblesville, Indiana. Leonova combined a shield with a stylized
image of a girl ready to pass a ball with her crosse (the stick used by lacrosse
players), checkered flags, and the black and gold used by Noblesville’s high school
teams. Although the team may be new, the design’s combination of familiar and contemporary
elements imparts a sense of tradition to logo and the team’s uniforms. Coach Mark
Schreiber said that the logo was well-received by the team. “They work incredibly
hard to master the most difficult sport I know, and they deserve a great image,”
he says. “This logo gives us something to wear proudly.”
A logo for Tmax Consulting, an Indianapolis technology consulting company, was also
selected. Challenged to redesign the firm’s logo to reflect its technology focus
and provide flexibility for a variety of applications, Leonova created a custom
font and inserted a swoosh line that travels up through the letter X, suggesting
a positive trend on a business chart that reinforces the company’s desire to provide
“Maximum Results.”
“We were very pleased with the logo designs,” Tmax Managing Consultant Rod
Evans told Leonova.
“Your designs were creative, you were very accommodating and
flexible, you met every deadline and you exceeded our expectations. We recommend
you to everyone!”
The approach for Accufacts, a firm based in New York and Florida that provides background
checks of prospective employees, also reflects the company’s business. “The first
letter of the logo includes a check mark symbol swoosh line, symbolizing the company’s
role in providing background checks,” explains Leonova. “And, by using medium and
bold fonts, we indicate that the company is stable and is growing.”
For Bloomington, Indiana-based church architecture and construction firm International
Development Corporation, Leonova replaced the company’s longtime logo with a bold,
colorful symbol that commands attention and separates the company from its competitors.
The fifth logo was created for Acturial Insurance Management, a Fishers, Indiana-based
firm.
AlexDesign LLC is an award-winning graphic design studio offering a complete approach
to marketing needs including corporate identity, logo design, website design and
development, B2B and B2C advertising, direct mail and more. Located in Carmel, Indiana,
the firm serves clients throughout the Midwest and beyond.